One family. Seven brands.
Each Cub Klub brand serves a different part of a small child’s world — and the operations behind it. They share a founder’s belief, a standard of care, and a cast of familiar friends.
The brands children meet.
The consumer-facing family — care, stories, and the friends that come home.
Early-years nurseries
A warm home away from home: child-led early education to EYFS standards, safeguarding built in, and a diverse team of carers in it for the long haul.
Family-safe streaming
Ad-free stories, songs and curriculum-matched lessons for ages 1–7 — human-reviewed, PIN-locked, in 99 languages.
Books, plush & merch
The characters children meet on screen and at nursery, brought home as books, soft toys and gifts — made to the same careful standard.
The brands that make it.
The studios and publishing house that create what families see.
The production house
Original stories, animation and audio made in-house for the family — the creative engine behind Cub Klub TV, human-reviewed to the same standard.
Children’s books
The books at the heart of the family — the same characters and values in print, written and reviewed for little readers and the grown-ups beside them.
The brands that hold it up.
The people and places that let the family grow.
Recruitment & training
Recruitment and training for the early-years sector — warm, careful hiring and real routes into work, including college training placements.
Sites & leases
Holds the sites and leases behind the family — the nurseries and workplaces where Cub Klub happens, managed for the long term.
Different doors, same house.
Whichever brand a family meets first, the values are the same: safe, reliable, compassionate; diverse and inclusive; warm to families and rigorous underneath. The Group exists to keep that promise consistent across every one.
Partner, invest or build with us.
Councils, settings, retailers, investors and future colleagues all have a way in.