One family, raising cubs well.
Cub Klub Group brings together nurseries, streaming and stories under a single belief: it takes a village to raise a child — and we’re part of yours. Warm to families, rigorous underneath.
Three ways we show up in a child’s day.
Wherever a small child learns, plays and grows, a Cub Klub brand is built to be there — with the same standard of care behind each one.
Care, in person
Cub Klub Nurseries give children a warm, safe home away from home — child-led early-years learning to national standards, with familiar carers who truly know them.
Stories, at home
Cub Klub TV brings culturally-rich stories, songs and curriculum-matched lessons to the telly, tablet and phone — ad-free, human-reviewed, PIN-first.
Play, in hand
Cub Klub Store puts the books, plush characters and merch from the family into little hands — the same friends, off the screen and into the real world.
The Cub Klub family.
Seven brands, one belief — three that families meet, and four that make and run everything the others share.
StreamingCub KlubTVFamily-safe streaming
Culturally-rich stories, songs and curriculum-matched lessons for ages 1–7. No ads, every title reviewed, every basket PIN-locked.
NurseriesCub KlubNurseriesEarly-years nurseries
Real care and real learning — child-led early education to EYFS standards, with a diverse team in it for the long haul and a day parents can see.
ShopCub KlubStoreBooks, plush & merch
The characters children meet on screen and at nursery, brought home as books, soft toys and gifts — made to the same warm, careful standard.
StudiosCub KlubCreative StudiosOur production house
The studio behind Cub Klub TV — animation, music, live-action and audio, made in-house to one child-safety standard from story to screen.
PublishingCub KlubPublishingWhere the stories begin
Our children’s publishing house — picture books, board books and stories for ages 0–7, and the source of the tales adapted for Cub Klub TV.
RecruitmentCub KlubRecruitmentRecruitment & training
Recruitment and training for the early-years sector — safer-recruitment hiring and real routes into work, including college training placements.
PropertyCub KlubPropertySites & leases
Holds the sites and leases behind the family — the nurseries and workplaces where Cub Klub happens, managed for the long term.
“It takes a village to raise a child. We’re part of yours.”
Everything the Group builds starts here — a promise of safety, warmth and belonging that runs through every brand, so a parent never has to question the hands they leave their child in.
Values we live, not just print.
Our biggest competitors say the right things; parents tell us their actions don’t match. We win by living ours — in every nursery, every story, every parcel.
We are
We are not
News & media.
Openings, partnerships and stories from across the Cub Klub Group.
Cub Klub Group brings seven children’s brands under one roof
How the nurseries, streaming, store, studios and operations fit together around a single standard of care.
Inside a Cub Klub day: what “part of your village” looks like
A look at the child-led early-years approach shared across our settings.
Stories in 99 languages — reviewed, never machine-dumped
Why cultural richness and human review sit at the heart of the family.
Grow with the Cub Klub Group.
Whether you’re a family, a partner, an investor or looking to build with us — there’s a way in.