Built by parents, for parents.
Cub Klub Group Ltd is the parent company of the Cub Klub family of children’s brands. We began where every good children’s business should — with our own cubs, and the community we always wished we’d had for them.
One company, one standard.
The Group exists to build and hold a family of children’s brands to a single standard of care. Rather than run unrelated businesses, we keep safety, values and voice consistent from the nursery room to the streaming app to the parcel on the doorstep — so quality never depends on which door a family walks through.
Led with care, run with rigour.
A founding team spanning early-years care, children’s media and family products — held together by one belief about how children should be raised.
Dean Lewis Bryan
Founder of Cub Klub Group Ltd and the person with significant control of the company. Sets the standard of care the whole family is built around.
Early-years leadership
Qualified early-years practitioners who own the Group’s safeguarding standard and the practice inside every Cub Klub nursery.
Editorial & product
The storytellers, educators and product people behind Cub Klub TV and Cub Klub Store — the ones who keep “human-reviewed” true.
Full leadership profiles and headshots are available for media in our press kit.
Reviewed, and reviewable.
The rigour that keeps us safe for children is the rigour we’d want any parent to be able to check. Safeguarding policy and data-protection practice are reviewed regularly; children’s content and nursery practice are held to written standards; and because we don’t take ad money or sell child data, the only people we answer to are the families who choose us.
The registered entity.
Cub Klub Group Ltd
Legal name of the parent company of the Cub Klub family of brands.
Company no. 13577815
Registered in England & Wales.
Registered office
Windsor House, Bayshill Road, Cheltenham, Gloucestershire, GL50 3AT.
Founded 2021
Built from a family’s own experience of early-years care.
Join the team, or get in touch.
We hire across care, editorial, product and operations — or reach the Group directly.